A few months ago, AOL spent $287 million on an Israeli start-up company called Mirabilis, which makes a phenomenally popular little program called ICQ (as in "I seek you"). So AOL will have another shot at income from the companies who want the eyeballs it's providing through its on-line service and Web portals.īut we're not through yet. On the other end of the business (the one that has a potential for making money directly), Netscape sells the server software that allows businesses to create Web sites and on-line commerce systems. That gives AOL control of two of the most popular start-up pages on the Web - and a shot at a lot of eyeballs.
Why give up a deal that provides millions of potential customers? AOL has another shot at Netscape users, since Netscape's home page is the start-up location for people who install Navigator on their computers. But at least half the people who log onto the Web still like it and use it.Īlthough it now owns Netscape's browser, AOL isn't likely to abandon its relationship with Microsoft.
To meet the threat, Netscape had to give its browser away, too, which eliminated Navigator as a source of revenue.
0 kommentar(er)
